PR WEB Press Release - August 2008

A Brand on the Sunny Horizon

"Paint is the simple solution to creating an environment that says what you want it to say and makes you feel the way you want to feel."

Richmond, Virginia Decorative Paint Artist Sunny Goode has built a business and a career around helping her clients make spaces their own, unique home environment. Founded in 2001, Sunny's Goodtime Inc.'s mission is to create a community of color consultants and decorative artists who share ideas. Her passion is to share great design elements in an easy and affordable way.  To this end, Sunny is expanding her decorative paint services to include a team of trained decorative artists, the "Sunny Certified" team.  "The decorative arts have always been full of trade secrets and an air of exclusivity, " says Goode.  "My mission is not to take away from that, but to help the average person learn what exactly goes into decorative painting."

The Richmond community has enjoyed Sunny's talents for over a decade. As the success of her business has grown, so has her exposure to other decorative art enthusiasts and communities around the country.  Interested in expanding the business and sharing information on a national level, Sunny has recently partnered with POGAN Consulting, www.poganconsulting.com, to assist in taking her assortment of paints, stencils, painting tools, trainging programs and consulting services to a larger audience.
"We at POGAN are excited to be partnering with Sunny Goode's decorative painting brand, Sunny's Goodtime.  We see it as a unique and accessible brand which offers inspired ideas for the home.  Sunny empowers the customer to make their environment their own in exceptional ways.  It is an exciting time in the Sunny's Goodtime brand and POGAN is thrilled to be part of the brand's future," says Don Jones, Chairman and Chief Executive Officer of POGAN Consulting.

Part of the evolution of her brand includes a re-grand opening of her flagship store in September 2008.  Any customer who steps foot into Sunny's Richmond, Virginia Flagship store will instantly be inspired by color, texture, stenciled graphics, and unique accents displayed in her front of house showroom.  Back of house is reserved for work and training space where Sunny and her partner, Lucy Ackerly, have worked together since opening the store in 2003.

The store, located at 5703-A Grove Avenue, will feature some of Sunny's newest ideas, painting techniques and products.  The Flagship presentation will also change seasonally to reflect Sunny's inspirations and continue to the flow of ideas and information sharing with the community.  Customers are invite to come in and browse the store, as well as Sunny's idea books and Idea Center, to translate the customized features of her work to their own home.  The Idea Center will feature instruction for painting stripes, antiquing furniture, stenciling floors or walls and more.  Sunny hopes to empower anyone who wants to transform his o r her space.

How does the work actually get done in your home?  The good news is that there are options ranging from hiring Sunny herself to "do-it-yourself" instructions...and something in between.  With the growth in demand for Sunny’s services, she has created a “Sunny Certified” program.  Decorative Artists can apply to the program to spend time in Sunny’s shop training and being mentored by Sunny to become certified to paint for Sunny’s brand.  The “Sunny Certified” program will launch in September 2008 with the re-grand opening of the Flagship store.
The tiered strategy is really a brilliant way to do what no other custom paint sotre has done in-house.  Take the decorative services, as well as the unique product, to the customer but let the customer choose how much or how little they want to do themselves.  With the tiered strategy, customers can work within their budget to fulfill their dreams of a new, customized look in their home,” shares Charmaine Trice, the Vice President and Creative Director for POGAN Consulting.
Other exciting programs will be offered through Sunny’s Goodtime Paints, including a rewards program for repeat customers and clients, monthly e-mail newsletters, store events and painting classes and demonstrations for those interested in the “do-it-yourself” option.
Please visit us at Sunny’s Goodtime Studio located at 5703-A Grove Avenue or, we invite you to visit our website for more information at www.sunnygoode.com